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10 Beauty Brands Setting the Gold Standard In 2024

Fenty Beauty:

Known for its inclusive range of foundation shades, Fenty Beauty continues to lead the industry in diversity and representation.

Glossier:

Glossier's minimalist approach to beauty resonates with consumers looking for simple yet effective skincare and makeup products.

Drunk Elephant:

This skincare brand focuses on clean, effective ingredients that deliver results without unnecessary fillers or irritants.

Pat McGrath Labs:

Renowned makeup artist Pat McGrath's eponymous brand offers high-quality, luxurious makeup products with innovative formulas and bold colors.

Tatcha:

Tatcha combines Japanese beauty rituals with modern skincare technology to create luxurious, effective products that promote healthy skin.

Soko Glam:

Soko Glam curates the best of Korean skincare, offering a wide range of products that cater to different skin types and concerns.

The Ordinary:

Known for its affordable yet effective skincare products, The Ordinary has disrupted the beauty industry with its transparent approach to ingredients and pricing.

Briogeo:

This haircare brand focuses on clean, natural ingredients that nourish and strengthen the hair, catering to a growing demand for natural beauty products.

Charlotte Tilbury:

Charlotte Tilbury's eponymous brand offers a range of makeup and skincare products inspired by her signature "glow" look, loved by celebrities and consumers alike.

Kosas:

Kosas combines skincare and makeup to create multitasking products that enhance natural beauty while nourishing the skin.

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