Coca-Cola Is Launching This for the First Time in Half a Decade
Since drink, including diet soda, is unhealthy, most of us buy less of it than in the past. The Coca-Cola Company has rebranded and released
"better-for-you" goods to adapt to shifting social norms. Coke is trying a new approach to something significant as several multinational food and beverage
Coke is launching a new brand campaign, according to Adweek. Design experts say the new wrap-curved logo will "hug" the drink package,
Following a 22% drop in Classic Coke sales last decade and rising sales for historic brands like Tab, Adweek reported this transformation.
Coke has started closing struggling brands in response. Coke Energy was discontinued earlier this year by Coca-Cola.
In recent years, customer tastes have evolved toward more natural drinks like seltzer water, forcing Coke to make other aggressive product adjustments
Coke has been criticized for being too liberal this year. Some U.S. communities have eliminated Coca-Cola vending machines.
Coca-Cola's CMO, Manuel Arroyo, told Adweek: "Coca-Cola is a brand defined by dichotomies: humble but iconic, authentic yet secret, real yet magical."
Arroyo added: "The 'Real Magic' ideology holds that dichotomies may make the world more interesting—with remarkable individuals,
Credit Suisse beverage analyst Kaumil Gajrawala told Adweek that the "Real Magic" ad emphasizes this. "They know the bulk of younger consumers drink a mix of things