Coca-Cola Is Launching This for the First Time in Half a Decade

Since drink, including diet soda, is unhealthy, most of us buy less of it than in the past. The Coca-Cola Company has rebranded and released

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"better-for-you" goods to adapt to shifting social norms. Coke is trying a new approach to something significant as several multinational food and beverage

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Coke is launching a new brand campaign, according to Adweek. Design experts say the new wrap-curved logo will "hug" the drink package,

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Following a 22% drop in Classic Coke sales last decade and rising sales for historic brands like Tab, Adweek reported this transformation.

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Coke has started closing struggling brands in response. Coke Energy was discontinued earlier this year by Coca-Cola.

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In recent years, customer tastes have evolved toward more natural drinks like seltzer water, forcing Coke to make other aggressive product adjustments

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Coke has been criticized for being too liberal this year. Some U.S. communities have eliminated Coca-Cola vending machines.

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Coca-Cola's CMO, Manuel Arroyo, told Adweek: "Coca-Cola is a brand defined by dichotomies: humble but iconic, authentic yet secret, real yet magical."

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Arroyo added: "The 'Real Magic' ideology holds that dichotomies may make the world more interesting—with remarkable individuals,

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Credit Suisse beverage analyst Kaumil Gajrawala told Adweek that the "Real Magic" ad emphasizes this. "They know the bulk of younger consumers drink a mix of things

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