Hard seltzers and other canned alcoholic beverages are summer's "it" drink, with new varieties hitting grocery store shelves every week from Costco's Kirkland Signature
Michelob Ultra, and Blake Shelton. Another beverage giant appears to be entering the burgeoning area.
PepsiCo owns some of the world's most famous drink brands, but not beer, liquor, or wine.
The world's #4 beverage firm is about to venture into unknown waters by launching a line of alcoholic drinks under the "Rockstar" label, known for its energy drinks.
Earlier this month, Pepsi submitted a trademark application "seeking to register the name for beer, alcoholic fruit cocktail drinks, alcoholic malt beverages, and hard seltzer
Bloomberg said. Intellectual property attorney Josh Gerben tweeted about the trademark.
"The fact that PepsiCo made this filing signals they are very much considering a beer and hard seltzer product launch," Gerben told Bloomberg.
After its CEO announced last fall that Pepsi would soon decide whether to enter the alcoholic beverage market, the business debuted Neon Zebra nonalcoholic cocktail mixers
According to Food Dive, Coca-Cola and Molson Coors partnered last year to sell Topo Chico hard seltzer.
Pepsi should enter the hard seltzer industry as over half of Americans drink it weekly. Sign up for our newsletter to receive daily updates on your favorite drinks and grocery store